Press Release: VIZIO Announces Pricing and Availability for Highly Anticipated Reference Series Collection Featuring Dolby Vision High Dynamic Range Support
First-Ever Complete 4K Ultra HD High Dynamic Range Solution Redefines Picture Quality Standards and Delivers Dolby Vision Content through VUDU
Irvine, CA, October 6, 2015 — VIZIO, Inc., and Dolby Laboratories, Inc., (NYSE:DLB) today announced pricing and availability of the all-new VIZIO Reference Series, the industry’s first-ever complete High Dynamic Range solution with Dolby Vision™ playback technology. Offered at an MSRP of $5,999.99 for the 65" class model (RS65-B2) and $129,999.99 for the 120" class model (RS120-B3), the premium collection is packed with groundbreaking innovations designed to make cinephiles rejoice. Equipped with Ultra Color Spectrum™ for a wider color gamut, and a quantum dot panel in the 65" class model, the high-end Reference Series features an 800-nit, Full-Array LED backlight and 384 Active LED Zones® for a stunningly vivid Ultra HD picture. Customers will receive immediate access to certain Warner Bros. Home Entertainment 4K Ultra HD Dolby Vision mastered titles via the popular video on-demand streaming service, VUDU®. Additional Dolby Vision titles from other content providers will soon be available through Netflix®. Interested consumers can submit their orders now at VIZIO.com and will then be contacted by a local custom installer to arrange delivery and a white-glove setup service.
Designed for cinephiles and high-end home theater enthusiasts, the premium Reference Series collection pushes the boundaries of brightness, color and contrast. Unlike most TVs, which can only reproduce Rec. 709 – the long-time color space standard – Reference Series features Ultra Color Spectrum technology for a wider color gamut, with a quantum dot panel in the 65" class model rendering colors closer to the range a human eye can see. The incredible picture is enhanced further by a Full-Array 800-nit LED backlight with an unprecedented 384 Active LED Zones, enabling a wider range of luminance and precise contrast control.
“VIZIO and Dolby have worked tirelessly together to make true High Dynamic Range a reality for consumers. The picture quality achieved with Dolby Vision on the VIZIO Reference Series is literally jaw-dropping and establishes a new level of excellence for the industry,” said Matt McRae, Chief Technology Officer, VIZIO. “High Dynamic Range and Ultra Color Spectrum is enabled through proprietary, custom panel technologies creating a television that pushes the limits of contrast ratios and color gamut while redefining the level of picture quality available at home. VIZIO worked closely with partners like Dolby, Warner Bros. Home Entertainment, VUDU and Netflix to ensure content was re-mastered to take advantage of the Reference Series’ capabilities and ready to stream through VIZIO Internet Apps Plus®."
Dolby Vision playback technology on the Reference Series enables a dramatically enhanced viewing experience, with increased brightness capacity and color accuracy. With enhanced reproduction of luminance, Dolby Vision creates a new level of high contrast range with true-to-life intensity, more accurately reproducing the nuances in every picture to reveal fine details.