Podcast #641: Dolby Atmos Enabled Speakers and Receivers

When we first read the Pioneer press release about Dolby Atmos enabled speakers, we’ll admit, it sounded a bit puzzling and we found ourselves scratching our heads. Atmos enabled receivers? Sure, that makes sense, but what does it take to make an Atmos enabled speaker? We’ve never heard of a Dolby TrueHD enabled speaker, or a DTS-HD Master Audio enabled speaker. So what is the difference with Atmos that it needs, or can even provide, a special speaker?

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Today's Show:

News:

• Monoprice’s New Z-Wave Line Pretty Darn Cheap
• Google plans Android TV debut
• Sony execs discuss Ultra HD tech, market
• Dolby Atmos sound tech will be available on Blu-ray discs

Other:

• Aereo Supreme Court Decision
• Seiki 39" 4K 120Hz LED Ultra HD Television for $389
• Dolby Atmos: Coming soon to a living room near you

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Dolby Atmos Enabled Speakers and Receivers

When we first read the press release about Dolby Atmos enabled speakers, we’ll admit, it sounded a bit puzzling and we found ourselves scratching our heads. Atmos enabled receivers? Sure, that makes sense, but what does it take to make an Atmos enabled speaker? We’ve never heard of a Dolby TrueHD enabled speaker, or a DTS-HD Master Audio enabled speaker. So what is the difference with Atmos that it needs, or can even provide, a special speaker?

Background

Dolby Atmos is a killer system for delivering multi-dimensional sound that can place and move specific sounds anywhere in the room, including overhead. It can even do this without the need for new speakers mounted overhead. The result is a captivating experience that can bring movies and TV shows alive all around you, in a movie theater and very soon, in your own home theater.

Pioneer announcement

Pioneer Electronics has announced a dedicated line of Dolby Atmos enabled Elite speakers and Elite SC series home theater receivers that will be Dolby Atmos upgradable via a firmware update available by the end of the year. The new for 2014 flagship Elite SC receivers will provide the multi-channel processing and necessary power required to transform your home theater into a Dolby Atmos theater.

 If you haven’t been to an Atmos equipped movie theater, you owe it to yourself to check it out. The experience is impressive. You get so much more out of the movie when it is brought to life with an even more encompassing, multi-dimensional audio experience. Dolby Atmos brings the soundtrack to life, with sound coming at you from all directions, including overhead. It takes the notion of 5.1 or 7.1 surround sound to the next level. Getting this technology in the home will be awesome.

 But does it really require special speakers? It doesn’t sound like it. The press release states that they are a new line of specially designed speakers that “will produce exceptional sound quality that brings the technology to life.” Does that mean other speakers won’t also be able to bring the technology to life? Of course not. But will they be good speakers that work really well for the kinds of surround effects and experiences you want from Dolby Atmos? We’d venture to guess that they will be.

 Chris Walker, the director of AV product planning and marketing for the Home Electronics Division of Pioneer Electronics provided a little more detail in the press release. He said, “To ensure the best Dolby Atmos experience possible, Pioneer not only produced a series of ultra-high end receivers dedicated for the task, but also appointed Andrew Jones, our top speaker engineer, to design a speaker system worthy of the Elite brand and that can reproduce the sound quality that only Dolby Atmos can deliver.”

So it sounds like, they designed, built and tested them together to make sure they provided the best possible Atmos experience out of the box. Probably a marketing ploy, but an understandable one. Pioneer’s claim is that their years of experience and expertise in home theater gave them the opportunity to develop a complete Dolby Atmos system with both receivers and speaker products.  They believe that the availability of a single Pioneer branded system will provide better control of the Dolby Atmos experience and the advantage in delivering the technology.

Excitement for Retailers as well

“Dolby Atmos is the next step in home entertainment and it’s really something you have to experience for yourself to understand how truly amazing it is,” said Michael Crane, Senior Director of Merchandising for Magnolia Home Theater and Design Centers. “We’re looking forward to demonstrating the technology in our Magnolia locations through Pioneer’s complete Dolby Atmos-enabled system.”

Bottom line

The truth, at least what we hope will be the truth, is that Dolby Atmos will probably be pretty cool in your home. Will you need the special Atmos enabled speakers? No. Will they somehow enhance the experience? Our honest gut reaction is that they won’t, unless you’re upgrading from inferior speakers at the same time. We’ll have to wait and listen to them for ourselves, but on paper, we just aren’t seeing it. Get the receiver, listen to the speakers for yourself.

Not just Pioneer

And of course, the Atmos technology isn’t unique to Pioneer. Onkyo has also announced a line of Atmos-enabled receivers. The THX Select2 Plus-certified 9.2-channel TX-NR1030 Network A/V Receiver will have an MSRP of $1,699, the 11.2-channel TX-NR3030 Network A/V Receiver will sell for $2,399, and the THX Ultra2 Plus-certified PR-SC5530 Network A/V Controller will go for $2,499. All three are expected to be available in August and will all support HDMI 2.0, HDCP 2.2, Wi-Fi, Bluetooth, DTS Neo:X and ISF Video Calibration support.

Onkyo press release: “With Dolby Atmos, sound comes alive from all directions, including overhead, to fill the home theater with astonishing clarity, power, detail, and depth. Dolby Atmos multi-dimensional sound places and moves sounds around the room, like a bird chirping or rainfall from above, to make every sonic element come alive. All three Onkyo components feature Dual 32-bit DSP engines to decode, scale and calibrate Dolby Atmos to suit individual home theater configurations. With up to 11 channels of high-current amplification, users can unlock the full experience with in-ceiling height channels or Dolby Atmos-enabled speakers to augment a standard 5.1, 7.1, or 9.1 home theater setup.”

Sounds like Onkyo will be selling special Atmos-enabled speakers as well...

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Comments

[Scott]

Hey guys. love the show. I think everyone is over-thinking this Aereo thing. Of course it is illegal and I'll tell you why. I am currently using my office iMac to record all my OTA shows using Elgato's EyeTV, two HD Homeruns, iTunes, and numerous Apple TVs. What if I let my next door neighbor use my wifi so he can enjoy the shows I have recorded. And just for good measure, I charge him 8 dollars per month for the privilege. Illegal, right? Of course it is. I am selling OTA broadcasts that I do not own and am not licensed to re-sell. Case closed. Aereo had to lose.

Scott

[Rick K.]

I'm with Braden on this. Plus...Whatever the letter of the law is, if I were an advertiser I'd be hopping mad that broadcasters have gone out of their way to cut off eyeballs from my paid ads. Conversely, why didn't the broadcasters work with Aereo to find out how many customers they had? It may be the best way to gauge the price of their advertising (maybe they DON'T want to know so they can buffalo advertisers); cable kind of assures that the viewer is watching something other than a loca and there is really no way to gauge people with an antenna. Big Brother probably wouldn't have acted without this lawsuit and I think these broadcasters have have shot themselves in the foot with this short-sighted legal action.

[Steve Owens]

Check this out... The atmos speakers are just firing to ceiling....
http://www.soundandvision.com/content/first-listen-dolby-atmos-right-home