Samsung Reclaims Top LCD TV Share in North America; Vizio Overtakes Sony For #2 in Total Flat Panel Share
AUSTIN, TEXAS, May 7, 2008—After
Sony posted the top LCD TV share in Q4’07, Samsung edged slightly
higher to retake the #1 LCD TV ranking in North America for the first
time since Q1’07, rising to 12.8% unit share in a very competitive
category. Samsung maintained their share lead in combined flat panel TV
comprising shipments of both LCD and Plasma TVs, according to
preliminary findings from DisplaySearch’s latest Global TV Shipment and
Forecast Report. Other flat panel TV highlights from Q1’08 include
- LCD TV was a highly competitive category in
Q1’08 with the top three brands—Samsung, Sony and Vizio—separated by
less than half a point of unit share at 12.8%, 12.6% and 12.5%,
respectively.
- Panasonic commanded the top share in Plasma
TV by a large margin, accounting for 33% of Q1’08 shipments; #2 LG had
over 19%, down from their 38% share in Q4’07. Panasonic shipped the
first 46” 1080p plasma models in Q1’08 to the North American market.
- Vizio posted their strongest combined flat
panel TV share to date, rising from 10.3% in Q4’07 to 12.2% in Q1’08,
overtaking Sony for #2 with distribution in the US only (rather than US
and Canada like most other brands) and benefiting from and LCD + Plasma
product strategy. Vizio also had the strongest Y/Y growth of any top
five flat panel TV brand.
- Sony dropped to #2 in LCD TV and to #3 in
combined flat panel TV after an exceptionally strong Q4’07. Sony did,
however, leverage a strong focus on larger sizes to maintain a
leadership position in 40” and larger LCD TVs, which they have held for
10 straight quarters. Sony's focus on larger sizes and typically higher
average selling price will likely lead to a #1 revenue share position
in LCD TV for the quarter.
- LGE moved up one position in Plasma as well
as LCD TV, overtaking Samsung for #2 in plasma and replacing Polaroid
as the #5 brand on a unit basis in LCD TV. LGE had the strongest Y/Y
growth of any plasma brand and second strongest growth in LCD among the
top five.
- LCD TVs posted solid shipment growth in
Q1’08, beating estimates and climbing 59% higher than Q1’07. Plasma
growth turned negative though, falling 9% Y/Y in Q1’08 after growth had
finally turned positive again in Q4’07. Overall, flat panel TVs grew
47% Y/Y as a weak US economy in Q1’08 didn’t seem to deter consumers or
retail TV buyers.
More extensive Q1’08 results can be seen in the following tables.
Table 1: Preliminary Q4‘07 – Q1‘08 NA Flat Panel TV Unit Share and Growth
Rank |
Brand |
Q4'07
Unit Share |
Q1'08
Unit Share |
Q/Q
Growth |
Y/Y
Growth |
|
1 |
Samsung |
13.5% |
13.4% |
-33% |
37% |
|
2 |
Vizio |
10.3% |
12.2% |
-21% |
103% |
|
3 |
Sony |
11.6% |
11.2% |
-35% |
64% |
|
4 |
LGE |
7.7% |
8.9% |
-22% |
84% |
|
5 |
Sharp |
7.5% |
8.2% |
-27% |
21% |
|
|
Other |
49.4% |
46.1% |
-37% |
36% |
|
|
Total |
100.0% |
100.0% |
-33% |
47% |
Table 2: Preliminary Q4‘07 – Q1‘08 NA LCD TV Unit Share and Growth
Rank |
Brand |
Q4'07
Share |
Q1'08
Share |
Q/Q
Growth |
Y/Y
Growth |
|
1 |
Samsung |
12.6% |
12.8% |
-31% |
49% |
|
2 |
Sony |
13.2% |
12.6% |
-35% |
64% |
|
3 |
Vizio |
11.0% |
12.5% |
-23% |
120% |
|
4 |
Sharp |
8.6% |
9.2% |
-27% |
21% |
|
5 |
LGE |
6.9% |
7.6% |
-25% |
94% |
|
|
Other |
47.7% |
45.3% |
-36% |
55% |
|
|
Total |
100.0% |
100.0% |
-32% |
59% |
Table 3: Preliminary Q4‘07 – Q1‘08 NA Plasma TV Unit Share and Growth
Rank |
Brand |
Q4'07
Share |
Q1'08
Share |
Q/Q
Growth |
Y/Y
Growth |
|
1 |
Panasonic |
38.4% |
32.8% |
-47% |
16% |
|
2 |
LGE |
13.7% |
19.2% |
-12% |
59% |
|
3 |
Samsung |
20.3% |
18.4% |
-44% |
-4% |
|
4 |
Vizio |
5.7% |
9.8% |
7% |
13% |
|
5 |
Hitachi |
8.7% |
6.8% |
-51% |
-20% |
|
|
Other |
13.3% |
12.9% |
-40% |
-61% |
|
|
Total |
100.0% |
100.0% |
-38% |
-9% |
DisplaySearch’s TV market intelligence including
panel and TV shipments, TV shipments by region by brand by size for
nearly 60 brands, rolling 16-quarter forecasts, TV cost/price forecasts
and design wins can be found in its Quarterly Global TV Shipment and Forecast Report. For more information on this report, please contact Patrick Maki at patrick_maki@displaysearch.com or +1.512.687.1511.
Much of the data in the quarterly report will be brought to life at the 2008 US TV Supply Chain Conference.
The conference brings together the entire TV supply chain, including
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Sponsors of the 2008 US TV Supply Chain Conference
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